360 CHICAGO
Summer campaign to drive visitors to the observatory. The campaign utilizes the many TripAdvisor quotes about visitor's experiences and focusing the better views from the John Hancock building's proximity to Lake Michigan. New photography had to be taken as the images would be needed to fill the sides of double decker buses.
Summer campaign to drive visitors to the observatory. New photography of the views had to be taken as the images would be needed to fill the sides of double decker buses at an clear resolution.
Outdoor signage application of the Summer campaign to drive visitors to the observatory.
Ads for the re-branding of the John Hancock Observatory to 360Chicago. Purchased by the French parent company Montparnasse 55 the observatory was overlooked by many tourists who were unaware of it’s great location and views.
