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HOTEL ESSEX
The Essex Inn, opened in 1961, is landmark building in Chicago’s South Loop that was considered futuristic when it first opened. The hotel was recently purchased, re-branded and completely renovated as Hotel Essex. Ads announcing the hotel’s reopening acknowledging it’s mid-century, modern aesthetic.
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Business card featuring the chosen logo and brand identity for Hotel Essex.
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Key card and sleeve card featuring the brand identity for Hotel Essex.
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Do Not Disturb sign featuring the brand identity for Hotel Essex.
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Brand identity document for Hotel Essex.