HOTEL ESSEX

The Essex Inn, opened in 1961, is landmark building in Chicago’s South Loop that was considered futuristic when it first opened. The hotel was recently purchased, re-branded and completely renovated as Hotel Essex. Ads announcing the hotel’s reopening acknowledging it’s mid-century, modern aesthetic.



Business card featuring the chosen logo and brand identity for Hotel Essex.



Key card and sleeve card featuring the brand identity for Hotel Essex.



Do Not Disturb sign featuring the brand identity for Hotel Essex.



Brand identity document for Hotel Essex.